We take your privacy very seriously and our goal is to protect your information. We will at all times comply with applicable data protection laws and ensure that the personal information you give us is kept appropriately secure and processed fairly and lawfully.  In this section you can find out.

  • What personal information we collect
  • How and when it is collected
  • What we use it for now
  • How we will use it in the future
  • Details of any third parties to whom we may disclose your personal information

If you have any question about the way in which your information is being collected or used which are not answered by this Privacy Policy please contact us on:


As agent for and operator of the NBA Stores in the Middle East, Al Mana Fashion Group (referred to as we or us in this section) collects information on (the “site”).  By accessing or using the site, you agree to the terms of this Privacy Policy, as outlined below.  If you do not agree to these terms, please do not access or use this site.

Changes to our Privacy Policy

We may change our Privacy Policy occasionally so please check this page from time to time.  Any changes to the Privacy Policy will become valid 30 days after it has been posted on the site.

Al Mana Fashion Group will not use your information in a new way without first  disclosing on the site such changes in the proposed use and asking for your consent to such use where required to do so by law.

Why do we need to collect your personal information?

When you register with us we collect certain personal information from you, for example, your name, address, phone numbers and e-mail addresses.  We use this information to identify you as a customer.  We also use this information to provide you with information about our products and sales/promotions (if any).

Sometimes we may ask you for other details, for example product size and category preferences, age and any special dates (such as birthday and anniversary).  These will be used to enhance our service to you.  Providing us with this sort of information is entirely voluntary.

Do we give your personal information to other third parties?

Where you have consented to our doing so we may share the information you have provided with partners of Al Mana Fashion Group and its affiliates. 

In certain circumstances we may share your information with our partner companies and service providers (including the companies we have chosen to handle our order dispatch service and our delivery company) who act on our behalf with activities such as:

  • Carrying out promotional services
  • Date management.

We will only provide these companies with the information which they need to carry out their services and they will not be allowed to use the information for other purposes.  They will only be allowed to use your information in the way in which we instruct them to do so.

You also acknowledge and agree that in certain circumstances we may be obliged to disclose personal information relating to you to third parties for example in order to

  • Confirm to any requirements of law
  • Comply with any legal process
  • To prevent and detect fraud
  • To protect and defend the rights and property of Al Mana Fashion Group

At all times where we disclose your information for the purposes of fraud prevention it will remain secure.

Sending your data overseas

It may be necessary for us to transfer your information to countries outside your home country and/or the Middle East.  If we for any reason need to do so, we will make sure that the information is transferred in accordance with this Privacy Policy and other applicable data protection laws so that your personal data is kept secure.

Is there any other information we collect about you?

We may monitor or record your communications with us, for quality control and training purposes.  We will at all times ensure that the personal information you give us is kept appropriately secure and processed fairly and lawfully.

What about third party sites you link to?

The site of the NBA Stores in the Middle East at sometimes contains links to other websites not controlled by us.  We are not responsible for the privacy practices data collected or the content of such other websites.  The operators of these linked websites are not under a duty to abide by our Privacy Policy.  If there are terms and conditions, other privacy statement or policies appearing on those website, you should also review them carefully as your use of those websites may be subject to them.

How do we protect your information?

Your information is contained on a secure server database which is accessible only by a limited number of employees who have authorized access rights to such information.

When you are asked to enter any personal details you can be assured that the website will be secure.  This is easily identifiable by an icon in the bottom of the browser window resembling an unbroken key or closed lock.

All sensitive information you supply to the NBA Stores in the Middle East is transmitted via Secure Socket Layer (SSL) technology.  This ensures that the information being sent is secure. 

Your personal information is password-protected to prevent unauthorized access to it.  Do not divulge your password to anyone.

What is SSL?

SSL is commonly-used for managing the security of message transmission on the internet through public and private key encryption and a digital certificate that establishes your credentials when doing internet business or other on-line transactions. 

What should you do to protect your personal information?

Your personal information is password-protected to prevent unauthorized access to it.  We recommend that you:

  • Create a password that cannot be easily guessed (as a guide a mixture of 6 – 8 letters and numbers is best)
  • Do not divulge your password to anyone
  • Change your password from time to time

How do you remove your personal information?

If you wish to remove your personal information from this site then please email

How do you unsubscribe from the NBA Stores in the Middle East?

If you have registered to receive email updates from us, and you no longer wish to receive these, you can remove your email address from our list by using the unsubscribe link which is included on all email updates.

What is your policy for children using the site?

We understand that many children will visit the NBA Stores in the Middle East website at  but encourage all persons under 13 to talk with their parents or legal guardian before submitting any information to this website or indeed any other website.  However, Al Mana Fashion Group believes that ultimately it is the responsibility of parents or legal guardians to supervise children when online and recommends that parental control tools be put in place.

No information collected from anyone under the age of 18 will be used for any marketing or promotional purposes whatever as is stated when you register for competitions or promotions.  Although anyone under the age of 13 is able to participate in competitions and promotions, notification of a win or prize will be sent directly to the parent or legal guardian identified in the initial registration process.  Any publication of a competition winner’s personal details for visitors under 18 will require parental or legal guardian consent during registration.